Wednesday, July 31, 2019
Customer Service Strategy of British Airways Essay
British Airways is one of the worlds leading airlines with a network that provides passenger and freight services to 149 destinations in 72 countries. Its airline network is centered on the United Kingdom where 85% of its 47,500 workforce is based. The mission of the company is to deliver services that matter for people and how to fly. In order to achieve or realize this mission; British Airways recognizes the importance of working in partnership with its stakeholders. This has significantly influenced its approach to corporate social responsibility. The main reason why the company has decided to engage CR is to help it achieve its long-term strategic goals in providing growth opportunities around the health airport Today most companies are redesigning their operations and management style in order to increase customers satisfaction and productivity. With the introduction of the new technology, a lot of changes have been brought in the business environments. Different companies are coming up with various types of new information and technology in order to improve their businesses. This paper therefore utilizes the various tools  of writing a research proposal to investigate how the new technology has made British airways company to improve the way it serves its customers what should be noted is that the success of any organization will depend on the quality of customer service skills employees have. The company has not been left out in coming up with new method s of satisfying its customers. Communication more efficiently If we consider the number of immigrants (passengers) visiting United Kingdom from east and central Europe, it can be said that the company has realized a lot of benefits. However the company needs to do a lot in order to attract more passengers and tourists into the region. To date many tourists are raising questions about security measures and long lines made when booking for flights movements from major cities to the air ports has also not been possible. This research proposal has therefore been developed to investigate the efforts the company has put forward to improve customer satisfaction which covers the area of booking, traveling to the Airport in order to catch up with time and finally security measures that have been taken. This is because terrorism and drug trafficking has been mentioned as public enemy number one in the region. Passengers or tourists would not like to risk their lives when cases of terrorism are high. This means that the company needs to address the issues of tight security to ensure that its customers are protected.            In any research proposal there must be an area dealing with significant of study that is the rationale of the study (Gill and Johnson, 1997). The company to make some adjustment in order to improve their services and attract more customers will use the information on the study. The government will also use the information to address areas that needs provision of services such as upgrading public transport system, security and provision of social amenities. Research question            The research question in this study will focus on the way the British airways company has improved its services to attract more customers and serve its customers better (Veal, 1997) .The following research questions will be used to assist in directing the study in this given area. The questions are as follows. Are there changes in the way passengers are served at airports?      2) What measures should be taken to ensure that security and safety of passengers               are provided by British Airways? 3) Is there any link between public transport and airports to improve passengers’ satisfaction in order to reduce congestion? 4) What should British airways do in order to grab the biggest share of this growing market? Objectives of the study            This research proposal is on investigating how British Airways has tried to improve the service to passengers. According to Clark (1998) the objectives of any study should be specific, smart, realistic and time bound. The specific objectives on the study will be: To evaluate the safety and security measures taken by airports and airlines security department to ensure passenger are protected. To find out the measures taken to promote easy movement of passengers.      (3) To investigate how the company has tried to address the issue of customer satisfaction           especially passengers. Hypothesis of the study            Hypothesis developed in this paper will be used to provide a general answer to the problems being searched on. However these hypotheses are subjected to clarification where by they will be tested to confirm whether they are true or not (Johns and Lee-ross,1998). The following alternative hypotheses therefore have been constructed to achieve objectives stated above. H2: Online booking of tickets has been developed to improve services offered to passengers. H3: Public transport has been established to help in easy movement of passengers from and to the airports. H4: Security has been increased to ensure that passengers are protected from any threats. Literature review Literature review is one of the most important aspects of a research proposal (Hart, 1998). It involves reviewing the existing literature in order to a void wasteful duplication of work other researchers had previously done. It is divided into three sections whereby the first section deals with online booking, second section deals with modification on transport and last one on security measures. Online ticketing            The effects of the new technology have been seen in the air transport sector. To date it can be said that online shopping has become a feature of modern life. Passengers who are traveling using air transport can now take or find their tickets through the use of Internet (Debra and Colin, 2003,p7). They can further customize their tickets by adding meal preferences and self selected seat numbers to make them feel satisfied. The new technology has also made it easier for airlines to communicate information to passengers very easily about conditions attached to fares and about general conditions of carriage (Arnold, 2004). This has led to reduction of cases of inconveniency during travel (Finn, Elliot and Walton, 2000)            A number of airlines are now shifting from traditional way of obtaining tickets to modern way where online shopping is encouraged. For instance easy Jet has ensured that over 98% of its bookings are made online (Rigas, 2002,p31). The Internet according to passengers has made booking of air tickets much easier than ever before. Among the advantage it has include saving time, and money since passengers will tend to avoid agents premiums and booking fees. Passengers therefore have time to make their decision on what to pick on. Online ticket sales by region Region  Own Airline Web-site All online Channels E-tickets issued     Industry average 11.0% 14.5% 19.1% North America 29.5% 37.1% 41.4% Europe 15.2% 16.0% 20.7% Asia Pacific 7.6% 10.2% 16.5% Source: Airline Business, July 2004 The table above shows the increase in passengers using online tickets during travel by British Airways. Travel to airports            Must of the passengers using air transport have not recognized the need to use public transport in order to get to and from the airport. This has led to congestion on surrounding roads. To reduce the congestion on the roads passengers are encouraged to use pubic transport to avoid being late. Many passengers do have bulky luggage and at the same time they will be required to be at the airport at a given time (Magalia, 2000). Use of surface access links should therefore be encouraged especially by travelers undertaking inter-urban journeys for business, non-work/leisure community and freight that are using links which are not directly connected with the ports or airport (Stabler, 1997,p17).            Managing directors and chief executive officers of the various airlines and airports have also encouraged the use of Buses and coach services to airports in order to reduce congestion and provide a public transport service to those for whom rail is not available option. These services are offered twenty four seven to increase efficiency and effectiveness when handling customers (Danny and Barbara, 2002,p11). The bus and coach services are made easily accessible and available from the airport and drop-off points, which are also well placed at strategic points. The Transport for London (TFL) for instance had agreed that bus stops and bus stations were to be located as close as possible to passenger objectives, including terminals and work places. The investment in coach and bus facilities that are well placed will attract more passengers to use the air transport more frequently, which in turn will lead to improved development of airline business (David, 1995). Airport officials currently are working with public transport operators to harmonize the linkage between airports and other cities and towns in the country (Fredrick, 2006,p25). Good infrastructure development is one of the indicators of economic growth of a given country. When links to the airports are many well established those who will be traveling will also be many.            The use of Rail transport has also led to some significant improvement but still premature. The breakdown of modes of transport used by migrants from UK airports shows low levels of rail use. However the low level of rail use can seriously change when new facilities are provided. For example the building of Docklands light Rail link into city Airport has resulted in 49% of passengers using Dhr therefore leading to an increase in public transport usage from 31% in 2003 to 50% in 2007 which off course was recognized as one of the highest rail mode-shares at any airport in the UK (Danny and Barbar, 2002,p9). Security and Safety issues            The need for strong and tight security measures was realized on 10 August 2006 when police officers tried to stop a suspected plot to blow up several planes leaving the UK, possibly using liquid explosives carried on board in hand luggage (Fredrick, 2006,p28). Around twenty people were arrested but the greatest challenge was to introduce a new technology that could detect any dangerous weapon carried by passengers. Restrictions on hand luggage were introduced whereby passengers were only allowed to carry a small range of essential items such as prescription medicines in but in recommended quality. In the beginning the introduction of these restrictions led to the widespread disruption to flights departing from all UK airports including the cancellation of many flights. Passengers are only to carry one small bag without any liquid or gels onto their flight (Frank, 2005,p16).            When we talk of security, most passengers have developed negative attitude towards using air transport because of security threats. The security issue has affected airline business and it is now the major problem that airlines should address (Melanie, 2003). Among the problems include longer queues, increased waiting times to go through security and increasing intrusion for passengers. In UK the situation is even worse in airports with large numbers of transferring passengers. Most of the airlines have been forced to cancel their flights because of security threats. For example British Airways announced in September 2006 that the August alert had cost them â‚ ¤40 million losses from the business (Joby, 2003). Further losses were also experienced since more funds were to be used in coming up or implementing effective measures. The airlines are everyday becoming more frustrated at the continuing difficulties at security points (Stephen, 2002,p84). This calls for the assistance of Government and airport operators in order to ensure that UK airports are able and capable of handling unexpected events (Harold and Evra, 1994,p7).    . Data Collection method.            This chapter deals with how data on study will be conducted. Basically two methods will be used that is administering questionnaires and interviews. Five students in one of the universities in London will be selected taking a degree in airline and airport management to assist in collection of data. These students will be given a thorough training for two days in relevant questions in the questionnaire. A total of five passengers will be interviewed. The CEO, transport manager and security officer will also be interviewed. The sampling method for picking passengers will be randomized clustered sampling. Data collection method and techniques            Interviews will be conducted where the interviewers will have with themselves a set of questions to be asked and answered. They will be expected to have undergone thorough training on both the method and meaning of each item on the questionnaire. The students will also be expected to be familiar with the different airports and airlines in UK and piloting of the questionnaires will be done first to test for construct validity. Data collection procedures.            Data collection procedure will be through questionnaire and interviews. The interviewers in order to carry out the study will be trained on the topic of study will conduct direct face to face interviewers with the sample population stated above with the assistance of a well prepared questionnaire to elicit response and ensure consistency. Four categories of responses ranging from very satisfied (VS), neither satisfied nor dissatisfied (NS), very/fairly dissatisfied (VD) and don’t know (DN) will be used. Limitation of the study            The survey will deal with different people from different cultural background. The interviewers may have problem of winning the attention and trust of passengers. Difficulties in convincing them to be free and honest may arise. Lack of adequate funds may also hinder the success of the study for it to be completed in time. Work Plan Phase Activity Time 1 Choosing study topic and looking for objectives and hypothesis 10/11/2007 – 20/11/2007 2 Research design Developing, questionnaires 25/11/2007 – 30/11/2007 3 Developing literature review chapter and reading books 02/12/2007 – 04/12/2007 4 Writing chapter on research methodologies 07/12/2007 – 15/12/2007 5 Finding the relevant research tools 20/12/2007-24/12/2007 6 Preparation and presentation of finding 25/12/2007 – 30/12/2007 7 Write up of the report 01/01/2008 – 05/01/2008 Structure of the questionnaire  Very/ fair satisfied (%) Neither satisfied nor dissatisfied (%) (ND) Very dissatisfied (%) (VD) Don’t know (%) (DN) Public transport link to airport     Number of destination served     Cost of flight     Airport security     Airport facilities     Level of flight delays     Information about flight at airport     Check in times     Local services provision and Access     Bibliography Arnold, D.C (2004). Lt. Gen, Forests. S Mc Cartney. The First Space Professional; Air power History, Vol 51 Clark, M (1998) Researching and Writing Dissertations in Hospitality and Tourism. London. Thompson Business press David, J (1995) Filling up The British Experience, 1896 – 1940, Journal of Design History, Vol.8 Douglas G.P. & Richard, W. B. (1999). Contemporary Issues in Tourism. New York: Routledge. Debra J. & Colin, T. (2003). Issues in cultural Tourism. New York: Routledge Danny, M. & Barbara, D (2002) Public Relations Cases: International Perspectives. New York: Routledge Frank, P. Harvey. (2005). Canada Addition to American Security; The Illusion of Choice in the War on Terrorism (1,2); American Review of Canadian Studies, Vol. 35 Fredrick. M. Burkale Jr. (2006). Globalization and Disaster, Issues of public health, state capacity and political Action, journal of international Affairs, Vol. 59 Finn, M., Elliot-White, M. and Walton. (2000). Tourism And Leisure Research   Methods. Harlow, Essex: Pearson education. Gill, J & Johnson, P. (1997). Research Methods For Managers 2nd ed. London:   Paul Chapman Harold, F. O. & Evra, L.B. (1994). Technology Assessment in software Application.  London Lawrence Earl Baum Association. Hart, C (1998). Doing A Literature Review. London Gage Publication Johns, N & Lee –ross, D (1998). Research Methods in Service industry Management. London Cassel Joby, J. (2003). Fundamental of Customer – Focused Management; Competing through service; Westport CT: Praeger Magalia, D. (2000). Barrier and Incentives to the Adoption of ISO 14001 firms in the United States, Duke Environmental law & Policy Forum, Vol.11 Melanie, K.S. (2003). Issues in cultural Tourism. New York. Routledge. Rigas, D. (2002). Flying off Course: The Economic of International Airlines. New York: Routledge. Stabler, M.C. (1997). The economics of Tourism. New York: Routledge. Stephen L. Baird. (2002). Biometrics â€Å"Security Technology: It is important for students to understand that Technology can be used as part of a solution to a problem. The technology Teacher Vol. 61 Veal, A.J. (1997). Research In Tourism And Leisure: practical Guide. London: Financial    Times, pitman
NCSOFT Corporation Essay
EXECUTIVE SUMMARY NCsoft had achieved massive success and brand recognition after it had launched its initial games like Lineage 1, Lineage 2 and Guild Wars. But since then the tastes of its customers had been gaining diversity, therefore, the company needed to look out for ways to fulfill the demand for its products. The company later also developed other products within its simple product portfolio to increase its customer base and also to expand its company to acquire chunks of market share. Play NC was also one of the products it had launched which gained little success, almost negligible. Since then, the company has been focusing on its key issues which were also considered by its CEO. The first issue related to maintain the top position of the company in the leading game market. For this, the company needs to expand, especially by acquiring new subsidiaries in other parts of the world where it had not previously marketed its products. The company’s second most important issue is to counterattack the global competition coming from the gaming industry and also other related industries, which might threaten NCsoft indirectly. The company needs to create customer oriented products that feature their personal lives, so that they are attached to the product and to the company itself. The company needs to formulate a globalization strategy. They need to increase its customer base. They also need to diversify to increase the range of its offerings and by including elements that emotionally attach the customers to its products, NCsoft could fulfill its long term dream of becoming a leading player. CASE OVERVIEW NCSOFT, founded in March 1997, launched its first game with the name of Lineage in September 1998. Lineage, was Korea’s first role playing game. Although, NCsoft, began as a systems integration business, but soon it was transformed into a full game company. After the release of the first game, it gained a lot of success and was soon listed on the Korean Stock Exchange. Just after its creating in 1997, NCsoft was earning about KRW5.5 billion. It was only in 2007 that its revenues increased by 170 times and its people increase from just 17 to 16,000. This case presents us with a contribution of NCsoft in the Korean Gaming market. NCsoft had faced many challenges and was yet to face. Since the year 2000, the PC game market has declined by over 30%. Also the mobile game market began to experience declining growth rates. Apart from this the video game market experienced negative growth in the year 2004, due to economic stagnation. Nevertheless, the Korean game market started to show high annual growth rate of around 50%. By 2006, NCsoft had earned its 43% of its revenue from its overseas market. The company had an advantage of a first mover in the initial years of its operations in the gaming industry. However, this was no longer its first mover advantage. With the advent of new technologies, development of various profit models, diversification of accounting methods and building an online platform for online games, the company is now forced to reinvent new ways to reach the market. CASE QUESTIONS NCSOFT has a great growth potential both inside and outside of Korea. The president of the company is facing a number of issues. As the founder of the company, he wants to maintain a strong position in the Korean market. He wants to find out how to diversify into the global market in the area of, for example, casual games. He wants to deal with the negative perceptions that have been developed in the minds of many people regarding the side effects of playing online games. Also the company wants to formulate strategies to counter attack the competition that is coming from competitors developing digital-content online games. 1. MAINTAING ITS TOP POSITION NCsoft has achieved success in the gaming industry and maintained its number 1 position in the Korean market for a long period. It has released a variety of gaming services such as, Lineage 1 and 2, massively multiplayer online role-playing games, blade and sword and also other casual games. The company has developed globally and has grown in diversity within its customer base. The company had so far maintained its top position in the Korean gaming industry. However, it was still needed to raise the quality of its gaming services to meet the changing expectations of its people and also mitigate the competition coming from the global market. – value drivers? One of the ways for the company to maintain its top position was to occupy the niches in the game industry. For this, the organization needs to focus on its core capabilities and capitalize on them. So far the company had achieved success in the area of digital content company. The company needed to grow its business through the integration of wired and wireless networks to become a global online development and publishing company. Since its inception, NCsoft was differentiated in the perception of its games. They focused on, to make the lives of the customers more joyful and make them a part of their entertainment culture. The company needs to introduce new games into the market to further increase its market share. It is known that online games were going to create a nearly infinite potential because they were internet based. The company needs to further expand in this area by targeting niche markets. NCsoft also had the dream of becoming the worlds’ best digital content company and had three major mottos, â€Å"Fun, Creativity and Quality.†The company needs to expand but it also needs to formulate such strategies and positioning plans that prevent cannibalization of the company’s other successful products. It has been seen that a new market within the gaming industry has been emerging. This was the development of game portals for the people of 30 or above and also some other casual games which were very popular with the people from all the ages, including the elders and the children. NCsoft can also target this area to maintain its brand image and top position not only in Korea but in the global market too. 2. MITIGATING THE WORLD COMPETITION NCsoft was now giving considerable attention to the emerging competition that was going to increase in the distant future. It was known that the future competition in the gaming industry, especially in the online games area would not be just dependent upon the games of other competitors. The competition was about providing the entertainment. People are beginning to search for games on the internet. Therefore, NCsoft needs to prepare itself for competition with other online companies, such as portals, communities and shopping malls. The online service of the company will not help the company survive in the future environment of the competition. The company needs to introduce more and more games to survive in the online environment, where users have a limited time to use the internet. The online games on the internet can be described in various forms. These will include all such content which provides entertainment to the customers. Most important along with this is that the company needs to launch such new games that will provide its customers the true perceived value. It could launch other products just like Lineage 1, Lineage 2 and the Guild Wars because of online games the customer was not just a customer but it is now considered as an asset. Therefore, the company needs to apply the Porter’s Five forces model to look at the emerging competition and analyze its position. The company should conduct this analysis when entering new markets. The company needs to examine the micro-environment as well as its macro-environment, before entering new markets. When the company has analyzed the new markets, especially the niche markets where it is planning to penetrate, they should expand on their core competencies and expertise and the areas where the company has achieved proficiency to create a competitive advantage and sustain it for the long term. NCsoft has always ruled the online game market in Korea, but since the Internet had appeared, most of the companies were transformed, to online gaming companies and first movers appeared in different fields. Everyone was looking for fully realizing the new market potential coming out of the online games. NCsoft was also one of them. From all of this, NCsoft came to enjoy brand recognition in the year 2007. 3. DIVERSIFICATION OF ITS GAME OFFERINGS The company began in 1997 and since then the company has focused on adding new elements and updated when it first launched Lineage in 1998. The company has focused emphasis on the games as a work of art which was completed over several sessions of trimming and molding done through many hands. The main motive of NCsoft was not just to invest its capital in the business and generate a required rate of return on that investment, but the company always wanted to and had examined it’s all new games to identify what areas were falling short of the highest standard of quality. Since the beginning, the company has always been criticized for its dependence on the success of Lineage alone. Looking at its simple product portfolio, the goal of the company of becoming a global company in the game industry it does not match. Therefore, later NCsoft had diversified and had increased, a new product to its simple product portfolio. The name of this product was play NC. This product provided a number of games, but its performance was not good. But still NCsoft has been focusing on developing new products through most of its subsidiaries. Garret brothers have given NCsoft the title of becoming the next-generation online game. NCsoft needs to focus on diversifying its portfolio further. It needs to identify niche markets and penetrate its products in those markets. This would not only increase the market share of the company, but it would also give the company opportunity to become the most leading players in the game industry. The CEO of the company, T. J. Kim himself enjoyed playing games and he had also spent sleepless nights playing these games just like his own customers. This was all due to the hard work of developers of NCsoft. They always tried to put their complete efforts and souls into the development of the games which always was a NCsoft’s advantage. The company needs to use these elements and the element of aiming for perfection to leave its competitors behind and diversify into new overseas markets. NCsoft needs to now look further than just generating revenues. It should search for new avenues to diversify its games in order to cut the completion and better monetize its products throughout the world. NCsoft needs to formulate a monetization strategy to create a new strategic advantage. It needs to create games that are more addictive. People should feel that the games have been developed keeping in mind their personal lives. The unpredictability of the gaming industry is the only reason why diversification should be on high on the game developer’s side. The company on the other hand needs to also search areas where its business has grown to the maximum potential. These are the areas from where the company can think of further diversification into different areas. Diversifying into new areas does not simply mean increasing the revenue for the whole business. It also means reducing costs by achieving economies of scale in the business. NCsoft can acquire new subsidiaries in different parts of the world where it wants to promote its most successful games. This could be done for all online games or internet based games. The company has a very good opportunity to diversify into the area of casual games. Casual games are basically a type of video games which could be played by a huge audience at the same time. The rules required to play these games are simple and are different from one another which distinguish these games from one another. These are simple games and not so much tough like the other hardcore games. These types of games normally play on the personal computers that have internet on them. But now these types of games are becoming popular on mobile phones and game consoles as well. 4. GLOBALIZATION OF NCSOFT’S PRODUCTS If we look at the gaming industry in Korea, it is always seen that active marketing of the online games in overseas country has always contributed to the development of the online game industry. This was also proved by the fact that a forecast showed that the export market share of online games would exceed 82% among all other export games that are sold overseas. This online game industry was further expected to develop in the areas of various profit models and diversification and accounting methods. These online games were then beginning to be exported to Japan. These online games occupied 80% of Korean game exports. So on with the use of its superior technology and wide range of offerings, NCsoft had grown into a global online game company. It had entered countries such as China, Japan, Taiwan, Thailand, Europe and the United States. The most important thing to note about NCsoft’s globalization strategy is its speed. The company should adopt a different payment policy with regard to country to country, despite its domestic payment policy based on monthly charging fee scheme. NCsoft had promoted its first role playing game, Lineage, in the world market. It had signed a licensing contract with a Taiwanese based company names as Gamania. This game was then launched in Taiwan with the name of Tiantang. The company needs to also develop new product offerings and promote those products through other licensing contracts with other companies including Japan, China and America. It has been seen that the major contributor in the success of NCsoft, so far in its profitability is through its game Lineage 1 and Lineage 2. The company has other games that are not much successful in these markets. Therefore the company has the opportunity to win its foreign users’ hearts by differentiating its other games and updating their previous versions in these markets to win margins and create brand recognition. A large portion of the world market today is occupied by the arcade games industry, video games industry and also the console games industry. Although these industries, except the video games industry, are not a direct threat to the online games industry, but still they could become a very credible threat in the future when the console gets connected to the online games. Therefore, it is becoming more and more important for the online games industries to prepare strategies against the console game makers for the future and to also develop such content in their games so that they have a very strong hold of their future. Apart from this, Microsoft has established a center known as an online game innovation center in Korea. It has also announced that soon it would be investing in it about 100 million dollars and will be going to put extra efforts in the online game related technologies. Therefore, the company needs to develop strategies for its future so that it could remedy its over-dependence on the heavy user based MMORPGs and also to pursue its globalization industry. The task of the personnel involved in the manufacturing of console games is ended when a game has been purchased and installed. The transaction ends here. However, the task of the personnel involved in the online game industry starts right here and this stage provides an opportunity for online game companies, like NCsoft, to provide customer oriented services with respect to each individual country and market characteristics. 5. DEALING WITH NEGATIVE PERCEPTIONS & SIDE EFFECTS OF PLAYING ONLINE GAMES. The negative perceptions regarding playing games online could be dealt by counseling the parents of young children. They should be motivated by telling them about the positive effects that online games could bring to children, such as problem solving skills, logic, hand-eye coordination, spatial and fine motor skills, resource management, planning, logistics, multitasking and managing multiple objectives. Given all of these benefits the parents could be motivated and their wrong perceptions regarding playing online games could be easily removed. Also, they should be guided that excessive use of anything would surely be harmful, therefore, children as well as the adults should divide their time between leisure and other activities. CASE SUMMARY/CONCLUSION This case study presents us with the success story of NCsoft as the leading game company in the online game industry. The case focuses on how it emerged from Korea, as a systems integration business and becoming a full gaming company. It diversified its simple product line into a number of successful products after the release of Lineage 1 & Lineage 2. The company now wants to diversify its products further in other overseas markets. It is looking for niche markets to target them with its those games that have not gained much popularity in other markets. The company also will have to formulate a new globalization strategy to meet its long term goal of becoming the world’s leading game player and promote its brand. The company also needs to formulate strategies to overcome the competition coming from other online game players. It will also need to deal with competition coming from console game and video game developers. Ncsoft needs to develop strategies and perform detailed five forces analysis before entering the new world markets. One of the areas where the company had the opportunity to develop and create its market is the area of digital media gaming. The company could occupy this segment of the market also. It could develop a variety of product offerings in this area and capture the sales of this segment to churn a bigger market share of the global gaming industry. The company also needs strategies and their immediate implementation to maintain its top position in the world market. The company can do so by making its games more thrilling, joyful and reality based. They should include such elements in their games that reflect the personal lives of the people. Finally, they should also give people complete guidance regarding the positivity created by playing these internet based games.
Tuesday, July 30, 2019
Compare and contrast the roles of the teacher and teaching assistan
1. 1-Compare and contrast the roles of the teacher and teaching assistant in assessment of learners achievements. Both the teachers and the teaching assistant main role is to monitor and assess pupils achievemnets in the class, but the main teacher has overall responsibility for recording and making the decisions that may be needed for example moving a child into a different group to match their ability levels. The teacher needs to be aware of the progression made by all the children in their class and be able to report back to parents and other members of staff.As a teaching assitant my main role is to support the class teacher whilst the ongoing assessment of pupils takes place. The teacher can measure the progress of each pupil by carrying out lessons and setting the children clear learning objectives. At the beginning of the lesson the learning support practitioner will need to be aware ob the learning objective and need to know what they are going to be supporting, once they kno w this then they will be able to show the children what they are going to do and how to achieve it.The day to day planning and lesson plans are the main responsibilities of the class teacher, but feedback and input from the teaching assistant can help the teacher structure the planned lessons. As well as the teacher having more responsibility in relation to their planning we both work together to ensure that all children achieve their targets and both carry out observations of the children in their class. By carrying out observations this gives factual feedback to the teacher to show exactly what stage each child is a, if they need extra support and how to get them to their targets.The teachers role in assesment for learning is to look at the observations and feedback given to work out the different learning groups and move children about if necessary, regular reviews of these groups will ensure that the groups are more specific to their ability and the children will gain confidence from working in groups of pupils with the same ability. Both teacher and assistant need to be giving praise and encouragement and also be giving feedabck to the children on how they are doing this will encourage motivation from the pupils. 1. 2- Summarise the difference between formative and summative assessment.Formative assessment is a formal way of working on a lesson or target that needs to be learned, it is an ongoing process over time used to check that the pupils have learned and understood the lesson through observations and seeing how they work and what strategies are best for the pupils. It is a way of monitoring pupils to check their understanding and to clear up any problems that are observed. Any problems will need to be altered to suit the individual needs. It is also used so that the pupils can identify their own strengths and weaknesses.Children should be involved in reviewing their own progress throughout the lesson and be encouraged to think about what they have l earned and how it might help future lessons. Summative assessment is a fact based way of assessing, it can be done by end of week tests to see how the pupils are performing and whether they understand what they have learned. It will show whether the pupil has achieved or not and if it shows they havent planning will be taken into account to alter the way the child is taught, therfore constant review will take place to help to understand future lessons.There are a number of ways formative assessment takes place in the classroom and a couple of examples Examples of formative assessment Observations- this will be done throughout the lesson to make sure the target for that lesson has been met. Feedback to the teacher- this will show if a child has understood the lesson or if extra support is needed. Feedback from the child- this will determine whther the child feels they have understood the lesson outcome. Examples of summative assessment End of week tests SATS End of unit testsAlthough formative and summative assessments are different ways of assessing learning they are both used for assessing and following the national curriculum. Formative assessment is a more formal type of assessing where the focus is on monitoring pupils response to the lesson and any progress made. Summative is where the focus is on determing what the pupil has learned for example in a test at the end of term.1. 3-Explain the characteristics of assessment for learning. When the teacher shares and explain the learning objective with the pupils they will be giving the pupils a clear understanding of what they are to learn, they can check the childs understanding by asking questions, the support learning practitioner will also need to be aware of the learning objective. It aims to help pupils gain a clear understanding of the standards they are aiming for an example of this could be providing an example of previous work. By allowing pupikls to do self and peer assessment it allows them to a ssess the progress they have made and identify how they can improve their work. Peer assessing allows others in the group to act as critical friends.By providing feedback the pupils will see more clearly what they need to do next and how to improve on their work if needed, examples of feedback could be questions in a group or a through a whole class discussion. Promoting confidence that every child can improve will see the child gain satisfaction on their own progress and will give them a sense that they can continue to improve, a teacher or TA can do this by giving positive and constructive feedback, setting appropriate targets to their ability and then working out a learning objective which will challenge individuals.Involving both teacher and pupils reviewing and reflecting on assessment for learning it will allow the teacher to balance teacher assessment with peer and self assessment allowing the children to take responsibilty for their own learning and allows them to reflect on what they have learned. They will focus on learning objectives and sucess allowing them to make good progress. 1. 4-Explain the importance and benefits of assessment for learning- Assessment for learning is an essential part of education as it defines whether or not the learning objectives are being met.Assessment for learning is a significant way to raise a pupils academic achievement. In order for the pupil to progress through the school they must understand the purpose of their learning, where they are in relation to this purpose and how they can achieve their set goals and targets. Assessment will help a pupil reflect on their own development which in turn will help them recognise their own strengths, a benefit of this is if a pupilis given the opportunity to discuss their learning either with a teacher/TA or their peers they may develop a deeper understanding of their learning which can build confidence and motivate them as students.Assessments can identify individual educatio nal needs of all children as well as informing them about their performance and achievments this will then allow teachers to use different approaches personalised to each childs needs. Children who feel they are not part of the learning process are more likely to lose interest in the lesson. Assessment for learning is used so that the pupil is able to understand the objective/aimof the lesson, what they need to do to reach this and where they are in relation to this.1. 5-Explain how assessment for learning can contribute to planning for future learning carried out by- Teacher- It will contribute to future planning for the teacher as the teacher will be able to differentiate different groups by ability and then levels they are at. They will be able to recognise if any child needs any additional support, whether it just be extra one to one support or whether and outside agency is required for example occupational therapists.The teacher will decide through assessment for learning who t he TA is to work with and will make sure they have all the correct resources ready. Doing reports throughout the year will allow any information to be passed on to supply teachers and end of year reports will be passed to the new teacher of the next year to show what stage the pupils are at and they will carry on where the last teacher left off. Pupil-It will contribute to future planning for the pupil as they will know what their targets are and how to achieve them.Feedback to the teacher or TA on whether they understand the learning objective. They may even offer suggestions to simplify the explanations or may find and easier way of acvhieving. Self and peer assessment in which the children identify their own achievements and progress and think about what they need to do to improve this. They may learn better by using different learning techniques for example visual as oppesed to kinastetic.Just by asking the pupils questions will contribute for example â€Å"do you think your ha ndwriting is neat†they will know if thet need to work on improving and should put it into practise on their next attempt. TA-By working alongside the teacher and pupils the TA will be able to recognise any areas of learning that need revisiting, they will do this by asking the pupils questions on how they feel the lesson went, is there any learning styles that would have made them understand it better.They will feedback to the teacher to help prepare for future lessons and gather any resources that will be needed. A teaching assistant may also feedback to the teacher via feedback forms and the teacher may decide that a child in a certain group needs to move to another group. A TA will give extra assistance if a child needs it and give less able pupils the opportunity to revisit areas they are unsure of.
Monday, July 29, 2019
Greenhouse Gases as the Major Cause of Global Warming Essay
Greenhouse Gases as the Major Cause of Global Warming - Essay Example This is because humans and animals inhale oxygen and exhale carbon dioxide which is emitted into the atmosphere thus increasing the ratio. Only oxygen and nitrogen let the absorbed heat pass. Methane which is one of the GHG’s is a greater cause of global warming even than carbon dioxide because it can hold more heat even though it stays only about 10 years in the atmosphere as compared to a thousand or more of carbon dioxide. Methane is made from agricultural practices e.g. when fertilizer is produced. Over 33% of GHG’s emitted in the USA come from the production of electricity. The sun’s rays hit the earth with big amounts of radiation which reach the earth as light. A gas ability to stay in the air determines its degree of effect to the atmosphere. Carbon dioxide is the most effective among the greenhouse gases because it’s the most abundant. It has been proven that it can stay more than a thousand years taking effect in the atmosphere. Researchers have been able to predict what to come as a result of global warming. We are to expect more droughts as well as more of floods. As a result of temperatures getting high, evaporation occurs from the land and the sea (Karl 1719-23). If precipitation does not occur in these places, then drought is anticipated. There are countries and regions that their water supply comes from ice meltdowns from mountains. However, a current research on ice melting has shown that recently, ice is melting faster than it was estimated before. So in these regions, they can experience drought thus having the deficiency for water even for use. The warm weather afterwards causes some an increase in heat waves, rainfall and scary storms. The melting ice flows into seas and large water bodies. These water bodies expand when the contained water is heated thus can cause the nearby localities to be submerged by the water. Nations in the Pacific island are expected to be submerged by the waters by the en d of the century. Human beings can be termed responsible e.g. by deforestation among others are activities that increase the greenhouse effect and can be prevented or controlled by human beings. Â
Sunday, July 28, 2019
The study of motivation in consumers which stimulates them to purchase Literature review
The study of motivation in consumers which stimulates them to purchase luxury goods despite the steep and increasing price - Literature review Example Again during 2004-2007, when the luxury industry was expanding and emerging into other markets, the CAGR was 8 percent (Amatulli and Guido, 2011). The growth of luxury goods market was caused by two important factors. Firstly the economic growth all throughout the world has lead to the creation of new class of rich people (Vigneron and Johnson, 2004) and secondly, the increase in the demand and range of products of luxury goods (Silverstein and Fiske, 2003). However, the sales of luxury goods were predicted to ease in 2013 due to the lower growth rate in China and subdued spending in Europe (Reuters, 2013; Wendlandt and Binnie, 2013). The sales are expected to hover around 4 to 5 percent as compared to the 5 percent sales in the year 2012 (Bain & Company, 2013). It is also expected that the revenue generated from the luxury market will rise 50 percent faster than the global GDP and the annual average growth rate will be around 5 to 6 percent in the year 2015 (Bain & Company, 2013). T he four main categories that come under luxury goods are Jewellery and watches Spirits and wines Cosmetics and perfume Fashion that includes accessories, ready-to-wear and couture (Jackson, 2004). Recently some other categories were also added like airlines, home furnishing, private banking, tourism, hotels and luxury automobiles (Chevalier and Mazzalovo, 2008). Fashion luxury goods include perfume, jewellery, watches, shoes, handbags, accessories and apparels, the display or use of which only brings prestige for the owner and functional utility takes a back seat (Vigneron and Johnson, 2004). Some of the research scholars have previously tried to highlight on the profile of the buyer and understand the reason behind the consumption of luxury goods (Dubois, Czellar and Laurent, 2005; Husic and Cicic, 2009; Summers, Belleau and Xu 2006; Wiedmann, Hennigs and Siebels, 2007). Some others have focused on the role of brand in the consumption of luxury products (Fionda and Moore, 2009; Kap ferer and Bastien, 2009; O’Cass and Frost, 2002; Phau and Prendergast, 2000; Tsai, 2005). More specifically Vigneron and Johnson (1999, cited by Amatulli and Guido, 2011) has focused on the presence of interpersonal and personal motives behind the consumption of luxury goods. In this section the focus is on luxury branding, pricing and issues that influences buying behaviour. 2.2 Meaning of luxury The word luxury has been derived from the Latin word â€Å"luxus†, which signifies the pleasure of senses irrespective of cost. Vigneron and Johnson (2004) have created a framework that consists of five components, which provides the meaning of luxury. High quality is associated with luxury goods, which is perceived as a fundamental attribute. Quality signifies craftsmanship, utility, sophistication, technology, design and material etc. Origin and tradition of the product along with the perceived superiority and excellence of the products acts as the reassuring factors which is a motivating factor for the customers who are buying any luxury goods. Semiotics of luxury has identified hedonistic value, which signifies the emotional responses linked to the consumption of luxury goods like excitement, sensory gratification and aesthetic beauty. Consumption is about the experience and feeling of pleasure that the consumer gets from the ownership of the goods like self-indulgence, fulfilment and personal reward. Conspicuous is another value attached with the consumption o
Saturday, July 27, 2019
Debate Reflections Personal Statement Example | Topics and Well Written Essays - 500 words
Debate Reflections - Personal Statement Example DuBois on the other hand, recognizes that with education, comes potential. What would DuBois say looking at Barak Obama today He would say that Obama was the embodiment of his teachings. Indeed he would be correct. While it is true that Obama like DuBois was light skinned, I think that the notion that the shading of skin being relevant in this day and age is somewhat foolish. Agreeing with the skeptics simply adds to argument offered by Washington. While I don't believe that Washington was trying to marginalize African Americans, his premise does. Man is not valued for his physical labor. To follow Washington is to believe that black people have a mule's value and that is frankly, insulting. I was quite proud to be publicly performing my activity. My hope was the same as my concernwill my audience get the message behind the rap I think that the measure of my success is watching the reaction of people as they hear me. I look to see in their eyes, far more than a vacant stare. I want the vacancy to be replaced with knowledge and just maybe some enlightenment which leads always to inspiration. I spoke from the street which is where so many of us come from. The street is a place where you survive based on your own wisdom.
Friday, July 26, 2019
PDR and Gnatt chart for the data access project Research Paper
PDR and Gnatt chart for the data access project - Research Paper Example For this project a student and faculty web-portal design will be created to give both students and faculty members separate access towards their past performance records, quizzes, assignments and other data track record and access. Executive summary To resolve the problem we recommend implementing a web portal for students so that they can access their records off the normal process of using the university website. We reviewed other alternatives but the proposed solution is selected because it will save the institution extra cost and also will save the university the trouble of maintaining two different websites, for students and for visitors. The technology for the solution meets our long term goals of faster internet access and reliability in accessing records for students. The solution dovetails with our current operating environment where we have implemented strategic systems that help students in their studies. The project is expected to cost $306640 and require 2 months to comp lete. Specific benefits this project provides are faster access to student records, assured security of the data and reliability in accessing details for students. ... This problem can also be solved by making proper networking in the college networking department. This networking will help to differentiate the portal of faculty and students so that their treatment and privacy can be individually managed without intervening in each other’s portal or access point. Alternatives We reviewed other alternatives like if we could create a different website that would be used by students and teachers alone. We thought this alternative would not make sense because the website would be congested after some time and implementing security and authentication in a normal website would also be tedious. By implementing a web portal, we would still use the same domain name that we already have. Stakeholders The stakeholders of the project include students and members of staff. They will benefit from the project directly. With regard to the above-mentioned networking and portal services solutions, the students and faculty will be directly affected. They will gain a number of benefits out of these services in different forms including fast service, rapid access to their accounts, and an increase in student and faculty productivity as well. This Project will also help new and potential students who visit the college website to retrieve information (i.e. admission and course schedules) in an efficient manner. Scope/SOW The project will entail developing a web portal that will address the data access issues for faculty members and students. This does not however mean that the project will come up with a separate website to be used by these groups. It is developing a different system that will be integrated with the website which will help students and faculty members to access various records. The web portal that is being developed in
Thursday, July 25, 2019
How We Could Use Alternative Dispute Resolution To Settle Civil Essay
How We Could Use Alternative Dispute Resolution To Settle Civil Justice Matters More Efficiently - Essay Example The Arbitration Act 1966 and 19965 provided full court application of one of the ADR procedures, following the lead of UNCITRAL's 1958 Convention on the Recognition and Enforcement of Foreign Arbitral Awards paving the way to acceptance of arbitration in international trade dispute resolution. The methods were taken up by the public after they have been officially encouraged in Lord Woolf's 1996 "Access to Justice" report.6 The Police (Northern Ireland) Act 20007 is one of the more recent statutes applying ADR to administrative tribunal cases following PACE 1984, infra. The cost effectiveness of ADR has been fully demonstrated in commercial litigation. It has also placed or misplaced false hopes on the alternative methods application in civil cases. Civil case application of ADR encouraged the proliferation of profit and non-profit ADR providers and services with fully trained and accredited ADR practitioners, most of whom are also solicitors. The CPR required active management of cases by judges, including encouragement of litigating parties to use ADR. For the purpose of facilitating ADR use by litigants, CPR allows the court to stay its proceedings while the parties concerned try to settle the case. Pre-action protocols were also installed, requiring parties to let each other know the basis of their proposed claims and defences. The importance of ADR is emphasized in several judicial decisions. In Cowl vs. Plymouth9, the Court of Appeals imposed cost sanctions on a party for unreasonable failure to use ADR. Solicitors are also required to apprise clients of ADR, otherwise, they will be considered professionally negligent. Apart from judicial initiative, the executive also introduced ADR in government departments and administrative tribunals, particularly in clinical negligence claims, employment and legal services. Mr. Justice Lightman, a Justice of the High Court Chancery Division, presented ADR with high hopes as a necessary alternative to "extravagantly expensive and unpredictable exercise"10 of litigation. It must be recognized that ADR is "an ever evolving process."11 Newer methods are being introduced and legislation, including rules of court would tend to be left behind. Current consensus among law practioners tend to limit ADR use to arbitration and mediation. The failure of the use of inappropriate ADR method force the parties to incur needless expenses. On this note, the observations of Sir Anthony Evans triggers a painful spot when he pointed out that it is the agreement of the parties to come to a settlement that is responsible for the supposed success of ADR and not ADR processes themselves. In fact, he emphasized that "a settlement agreement is always to be preferred to any of the [ADR] processes which may result in a binding decision".12 He meant that solicitors and judges should look at the nature of the case before influencing the parties to undergo ADR procedures that could be inappropriate and ineffective. He also pointed out
Analysis of Anti-Semitism and Racism in Gentleman's Agreement(1947) Essay
Analysis of Anti-Semitism and Racism in Gentleman's Agreement(1947) movie - Essay Example Because of its unique subject, clarity of expression and excellent cinematography, this movie won three Oscar awards, one for being the Best movie in 1947, second for having the Best Director, and the third award went to Celeste Holm for being the Best Supporting Actress. Jews have for longed, suffered in America. Jews had been subjected to anti-Semitism in America. In Fortune, an article was published in 1936 which said that Jews were subjected to attacks because of â€Å"inviting prejudice because of their notorious tendency to agglomerate not just in cities but in self-constituted communities within cities†¦Ã¢â‚¬ (Blum 173). Such articles flared up the stereotypical images of Jews in the public. Jews were treated were badly. There used to be overt expression of racial discrimination by other communities against the Jews. There was discrimination against Jews in the fields of education, accommodation, immigration and employment. Phil Green who is one of the leading characte rs in the movie Gentlemas’s Agreement, plays the role of a news reporter that experiences racial discrimination. Phil is tasked to express his views on anti-Semitism. In order to achieve that, Phil presents himself before the public as a Jew contrary to the fact that he is a Gentile.
Wednesday, July 24, 2019
Litature Essay Example | Topics and Well Written Essays - 1000 words
Litature - Essay Example American Revolution and the declaration of independence play a vital role in the process of identity formation and one can find the subterranean interrelation between American literature and American identity. Technologies and electronic developments affect the reading habit and it also influences the literature in America. American Renaissance is often considered as a hopeful movement that visualized America as the real descendant to the great western civilization. Renaissance which occurred in mid 19th century has paved the way for an overall change in American social as well as literary filed. During the periods of 1800 to 1870, most of the American masterpieces were produced. After a detailed analysis of the history of American literature one can see that after renaissance writers in America followed a new style or method of storytelling and versification. The expression of national spirit is another major characteristic of new American style. Current political and cultural sphere is filled with the evilness of terrorism and other types of crisis. One can feel that literature should illustrate or reflect the evilness and futility of terrorism and other regional polarizations. The exponents of transcendentalism have focused in a new culture based on native rudiments or ‘Americans’. American ideal of individual consciousness and actions is the most significant feature of American style. Ralph Waldo Emerson, one of the striking figures in Renaissance literature has given more emphasis on the philosophy of self reliance which represents the need for the individual to check most of all types of social customs and to change ideas by the commonly accepted standards and values of the community. Self- reliance, individualistic power, enthusiastic feelings about the fascination of power, superior human intelligence and the philosophy of action are visible in American writings during Renaissance period. All
Tuesday, July 23, 2019
Aristotles virtue ethics Essay Example | Topics and Well Written Essays - 250 words
Aristotles virtue ethics - Essay Example The main goal of his virtue theory is to reach out the excellence (virtue) in self-performance, i.e. achieving happiness throughout life. As I see, Aristotle’s virtue theory is helpful for contemporary individuals living in a highly demoralized society. The question is that to what extent each individual normally sees the state of happiness. Definitely, it depends on likes and dislikes people have. However, to separate goodness from evil is really vital for sound-minded individuals. Thus, I feel that this theory fits into contemporary requirements of the mankind. Therefore, I have come to such a conclusion that Aristotle’s virtue theory is a predominant source to nurture virtues of goodness among individuals. The society and different communities within it will have an opportunity to improve due to being loyal to the virtues theory as an elementary instruction to reach out the social equilibrium. This tendency should lead people in an upward
Monday, July 22, 2019
Principles of Instructional Design Essay Example for Free
Principles of Instructional Design Essay Client – The client is a company known as Delta Computers, which manufactures computers and peripherals. This is a mid-sized 20-year-old company with 2,000 employees worldwide. It has annual sales of $90 million. Its sales force is 400 in number. Of these about 100 are senior sales managers and directors, and the remaining 300 are the frontline sales force consisting of sales executives. The sales executives make sales calls, both in person and by telephone, to various companies to sell the company’s products. Data Collection – The first step in the creation of the e-learning course is to collect all the information that is required to create an effective e-learning course. There are various data collection techniques, such as interviewing, questionnaires, focus group questionnaires, observation, Internet, and libraries. The Instructional Designer (ID) can conduct an interview with the Senior Sales Managers of Delta Computers to get information about various sales techniques, which they want their employees to learn and which are relevant to their business. They can also gather information from freely available sources on the Internet and libraries, and also existing content about sales techniques that the company may have, created by their erstwhile and present sales managers. They can also send a questionnaire to the Senior Sales Managers seeking the following information that would be required for creating the course. 1. Who is the audience for this course? (Managers, Sales Executives, Directors, Engineers, Administrative employees, Sales Managers) 2. What is the age group of the learners? 3. What are the qualifications of the learners of this course? (High School, Graduate, Engineering Graduate, Management Graduate) 3. What is the means by which the learners will access this course? (Home computer, office computer, Internet, CD) 4. What is the goal of the course or what purpose does the course seek to accomplish? 5. What is the existing knowledge that the learners have about this topic? (Beginners, experts, proficient) 6. Is the goal you seek to accomplish through this course measurable, if so what are the quantities? 7. How many people will access this course per month? 8. How much time can the learners devote to this course per week? 9. Would you like the performance of the learners to be scored at the end of the course? 10. Typically, the passing score of a learner is 80%. What would you like the passing score of the learner to be? 11. Would you want the learner to undergo the complete course again if he or she fails, or would you like them to undergo only the part in which they have failed again? 12. What is the level of technical knowledge of the learners, i.e. do they know how to operate computers, email, Internet? (Beginner, expert, proficient) 13. Within what duration would you like the learner to complete the course? 14. Would you want more interactivity, simulations, graphics, and fun element in the course or would you want the course to be factual and to the point with minimal graphics and fun element? 15. Do you have any existing material on sales techniques which you would like us to incorporate in the course? Analysis – After the required information has been collected, the analysis for the e-learning course would be done. The analysis would include: 1. Learning needs analysis, 2. Goals of the course. 3. Learning gap. 4. Audience analysis. 5. Prerequisites of course. 6. Learning environment. 7. Passing criteria. 8. Objectives of the course. A detailed analysis and design document is created, which is then sent to the client for approval. After the client provides their approval on the document, the storyboarding for the e-learning course is started. Learning needs analysis – After interviews with the senior managers and from the information acquired through the questionnaire, the learning needs are determined. The senior managers of Delta Computers state that most of their sales executives who make customers calls either through telephone or personally come from varied backgrounds. The current information about sales techniques that they have is gained through the Powerpoint presentations created by the erstwhile and present sales and marketing managers of the company for internal training purposes. When a new sales employee joins, he or she is asked to read these presentations. The information in these presentations, which number about 20, is old and also there is no evaluation at the end of the presentations. The information is organized haphazardly and there are very little graphics and interactivity. The information is also outdated. Learning goals – After understanding the current level of knowledge, the ID gets information about the goals of the course. In this case, Delta Computers wants their sales executives who actually make customer calls to learn the latest sales techniques so they can close many more deals successfully. Learning gap analysis – The ID then chalks out in detail what is the gap between the learning goals and the current level of learning. The ID is able to understand that the existing information about sales techniques is generally what the Senior Sales Managers had put down informally on presentations. The information is haphazardly structured, out-of-date, incomplete, and uninterestingly presented. The ID proposes to get information on latest sales techniques by interviewing the Senior Sales Managers and Sales Directors of the company and other outside sales experts, and through books, journals, and Internet articles. Audience Analysis – After the learning gap analysis, the audience for the course is analyzed. From the information obtained from the answers to the questionnaire submitted to Delta Computers, the ID is able to understand the profile of the learner of this course. The learners who will undergo this course are males and females belonging to the age group of 24 to 55 years. They are mostly graduates in various disciplines, including arts, sciences, and management. About 5% of them are engineering graduates in various disciplines and 10% have obtained management degrees in sales and marketing. They are all computer and Internet savvy and 10% of them have their personal laptops. Prerequisites of the course – The ID formulates certain prerequisites for undertaking the course. The learners should all have basic knowledge of computers, Internet, and English language. They should also have adequate knowledge about the various products in the portfolio of Delta Computers and the features and benefits of the products. Learning environment – The learners will undertake the course through the company’s Learning Management System (LMS). This will be an online course and each learner will be provided a login ID to log in to the LMS. The hardware requirements would be minimum Pentium IV configuration, 2.40 GHz, and 256 MB RAM with broadband Internet. Passing criteria – The learner will need to score a minimum of 80% in the assessment to pass the course. If they are unable to do so, they will have to undertake the course again. Terminal objectives – The next step is to divide the course content into modules and topics and to formulate the terminal objectives for each module of the course. The name of the course is â€Å"Sales Techniques to Make Effective Sales.†The five levels of Bloom’s taxonomy are knowledge, comprehension, application, analysis, synthesis, and evaluation. The five learning types according to Gagne are verbal information, intellectual skills, cognitive strategies, motor skills, and attitudes.
Sunday, July 21, 2019
Barriers for Parent Engagement in Childcare Services
Barriers for Parent Engagement in Childcare Services Critically discuss the barriers that parents may face in engaging with one area of the children’s services. What role can practitioners play in overcoming some of these barriers? Parents and practitioners trying to access help for children with disabilities face many barriers when engaging with children’s services. While changes have happened in society over the past number of years it can still be said that there is always room for improvement in children’s services. This TMA will focus on children with a disability and how parents and practitioners face the barriers of being heard and accessing the help available to them. While children with disabilities have been integrated into mainstream school or given the opportunity within a special need schools, parents still face barriers of the integration of multi-agencies and getting the right help and advice. Over the past few years change has come about from children with special needs been hidden away to now being integrated into mainstream education or special need schools. This has developed as a result of the implantation of new laws and legislation to protect child’s rights e.g. children’s NI order (1995), Education Act (2011), and also the present Ten year strategy for children and young people in Northern Ireland 2006-2016. While this has brought about significant change and better quality of education for special needs children it can be critically argued that parents still face many barriers within the education system. Ashley Walter (2014) identified that children with disabilities have more unmet health needs. This was further seen more from children of rural areas. Parents are not only having to coping with the additional needs of their child’s disability, but also the barriers of seeking help and being heard for their child to receive the right education . As a foster parents for a disabled child I can refer to these parents as I too found the barriers of known what services was available as information is limited. Lambing (2009) supports these parents when his studies identified that parents face the barriers of not knowing how the system works and the support available to access for their child’s needs. It can also be equally argued that parents themselves set the barrier to engage with the services. This may be a result of not coming to terms with their child’s disability being in denial or that they feel ashamed of not being able to cope. I was inspired by the research of Brodhurst (2003) which shows that parents of disabled children have a social barrier in engaging in services. Chin and Philip (2004) support this when talking about Cultural capital, on how parents from different social strata define how their child is raised. It can be seen how parent’s aspirations can influence barriers as they can higher expectations for their child than they are capable of. This is when the role of the practitioner plays an important role to overcoming these barriers. Parents need the support in knowing that there is something wrong as well as learning that engaging with different services will overcome barriers. The integration of children’s services has been set up to reach out to these parents. Guaralnick J M talks about early intervention and its importance to both the child and their family. The development of Sure Start is seen as a crucial early year services. They provide an invaluable network of support and guidance to help overcome some of the integration barriers parents’ face. Cohan (2005) sees that while services change and multi-agencies work together, so too does the relationship with the child change. Parents are therefore faced with the new barriers of how the child will intergraded into this system. This is supported by the research reported in the Journal of developmental and behavioural paediatrics, where parents and providers both perspective in barriers where children with disabilities are unable to integrate into the system due to their complex needs of coping with change and new facilities. It can be critically argued that our system tends to fit the child into the services rather than the service into the child. Can appointments not be carried out in the home or school environment? Has the child condition been taken into consideration especially a child who can’t cope with new places or people? These are some of the many questions and barriers that parents face. As service providers it can critically be said that we have a tendency to l ook at what we think is best for the child rather than listening to child themselves. As a foster parent I too faced these barriers as the child I cared for found difficult is coping with change. When attending appointments it caused stress and anxiety given the many barriers to overcome. Child A had the difficulties of dealing with not only the new surrounding but also the different faces and assessments needs. Then there are the barriers of waiting on decisions. I can say that I found it hard to know the outcomes and faced the barriers of frustration in not knowing what is happen and how Child A needs were being met. It is important as services providers to remember while all areas of development are interlinked each child is an individual. Like Young C talked about in video clip three learning guide 17.2 while the contributing of information is important we have to consider how we gather this information as it can be seen an innovation when professional visit the setting within s hort period to carry out similar assessments. This is the same for parents attending numerous appointments as it becomes frustrating to getting the same feedback and not answers to the services their child needs. Turner (2003) research I feel is important as he talked about the importance for the child’s welfare of having numerous agencies while at the same time having the support of a co-ordinator known as a Key worker to work on their behalf to reduce stress. These methods would help reduce some barriers and provide the support for parents during difficult periods. As stated in the Warnock Report (1978) â€Å"Parents provide valuable if not unique information for professionals who can then decide on the appropriate course of action in the ‘best interest of the child.†Parent’s participation is crucial in the ongoing development of services as they will be there for the children when professional are not. An interesting Journal came to my attention was the Facilitators and barriers for co – ordinated multi-agency services which highlighted that while there is little evidence on the effectiveness of multi-agency it has been found that barriers are reduced of collecting information, clear aims and timelines. While we talk about partnership it is argued that it evolves, grows and develops a style of attitudes and working together, it can be critically argued that this attitude constantly influences relationship within the partnership and the children needs are met. Like Savage J in Video clip 2 Learning guide 17.2 states there is no point in ‘demonising’ agencies who are viewed as not contributing; it should be recognised that they have their own objectives which need to be linked to shared objectives which need to be linked to shared objectives. While this is true the barriers both parents and schools face are of professionals not wanting to over step their role in m aking formal decisions as they don’t feel they have the authority as its beyond their job title. The key to direction of interagency work was set out as a process of consulting the children, young people, and parents using the service. It is to enables the children to comment on their needs and issues directly related to interagency service delivery. While this is the aim barriers are still faced todays parents and practitioners. While the interagency is to help relieve these barriers as a childcare practitioner working in the early years I too face the barriers of been heard. In schools practitioners also have to overcome barriers to help the child as well as building parent’s relationship. As a practitioner we need the parents support as they are the main source of vital information for the child welfare. This can be challenging when a child is unknown to have a special need and is identified within the school. While the UNCRC (1989) legislates the right for children to be educated in mainstream schools both practitioners and parents face the barriers of being heard and having the support needed to allow their children needs met. In my own setting we face the barriers of children not been assessed before school age especially children that present with autism, this therefore leads onto being declined the support needed within the setting. These barriers have an ongoing effect not only on the child but the stress parents face to being heard. Guralnick J M (1991) highlights the importance of early intervention and the benefits it has on the child’s development as well Government DFE (2012) suggesting that poor provision for children and young people with SEND, particularly those with needs such as autism and dyslexia is likely to significantly affect their quality of life. However it does not always happen in practise. In my own voluntary organisation we do not have the support of the education system as we are seen as a pre-school and not a nursery even though the difference is the title. This therefore does not enable us to have the support of early intervention to get children assessed for autism. These children are suffering and barriers are set against the pre-school in providing services and helping parents to get the best start for their child. It can be seen that while new laws and legislation has seen improvements in children’s services it can be seen that the voluntary organisation who focus on the specific needs of the child, know more about children’s needs rather than the local authorities. The voluntary organisations work hands on with parents and children taking strategic partnership forward. It therefore is important that voluntary agencies are not set barriers but be included within partnership with children. Some families will turn to smaller community group for supporting needs resulting from the mistrust of statutory organisations. Voluntary organisations are user lead in that they are focusing on the child as well as the policy. That’s why it’s important that they feed into policy rather than local authorises which don’t work hands on. The sure start organisation has had a great impact in helping parents with barriers they face. Within the organisation they have provided a service where all personal meet under the one complex reducing the barriers for parents whose children have complex needs and find change difficult to cope with. It ca n however be critically said that some organisation only reach out to rural areas and parents outside this catchment area still face the barriers. It could be therefore said that the government need to review their services and enable all users to avail of the services. Voluntary organisations like the pre-schools also need to be included in these services so barriers can be reduced and children assessed at a young age. This would not only have the nature of the partnership been redefined but so too has the concept of childhood on the role of the community strengthened. As DH 2001 research shows that power can over view the resources needed and the children’s needs. In conclusion to this ATM it can be said that Law recognises disabled children as being in need. While many parents and practitioners still face barriers to accessing services for disabled children in need, many barriers can be overcome through multi – agency support services that has a evolve to adopt a ‘holistic’ approach with the child at the centre. Voluntary organisations integrating into government and state holders are contracting these powers, drawing them into policy process would give children and parents an important role in the shaping of government and how finance is distributed. This approach is supported by Tuner (2003) in research carried out with disability and young people for the Welsh Assembly, it was clearly demonstrated that the views of the disabled people and parents was of importance. There has been and will continue a constant shifting of barriers for children, parents and practitioners within the integration of agencies, to ensuring that our children’s wellbeing’s are met. References Barriersto inclusion Joseph Rowntree Foundation Dixon SD (2010) Developmental Behavioral Pediatrics: official Journal of society. Publisher: Wolters Kluwer Health Frost N, (2008) ‘Interagency working with children and families: what works and what makes a difference’ in Collins, Foley P Rixon A (eds), Changing children’s services, The Policy Press, The open University Bristol. Guralnick M J, (1991). The Next Decade of Research on the Effectiveness of Early Intervention. Published by University of Washington Hammond L, L, (2013). Integrated services for Aboriginal children and families, New Zealand, Australasian Journal of Early Childhood, Vol. 38 Issue 1 journals.lww.com/jrnldbp/Pages/default.aspx‎ Kimberly P (2014). Barriers and Facilitators of Access to Health and Support Services for Adolescents Living with Disabilities in a Rural Area. Publisher University Honours Program. Lesack, Bearss r, Celano k, Sharp m, William G. (2014) Parent–Child Interaction Therapy and autism spectrum disorder: Adaptations with a child with severedevelopmentaldelays. Publisher: Educational Publishing Foundation. Leverett S, (2008) ‘Parenting, practice and Policy’ in Collins, Foley P Rixon A (eds), Changing children’s services, The Policy Press, The open University Bristol. Lewis J (2011) From Sure Start to childrens centres: an analysis of policy change in English early years programmes. Publishers Cambridge University Press Meghan N. MD, D. (2014) Parent and Provider Perspectives on Procedural Care for Children with Autism Spectrum Disorders. Volume 35 issue 3. Publisher: Wolters Kluwer Health Royston S Rodrigues L (2013) Breaking Barriers: How to help children’s centres reach disadvantaged families. Publishers The Children’s Society Sloper P (2004) Facilitators and barriers for coà ¢Ã¢â€š ¬Ã‚ ordinated multià ¢Ã¢â€š ¬Ã‚ agency services, Volume 30 Issue 6. Publisher: Child: care, health and development, 2004 Wiley Online Library Stone B Foley P, (2008) ‘Towards integrated working’ in Collins, Foley P Rixon A (eds), Changing children’s services, The Policy Press, The open University Bristol. www.childrenssociety.org.uk (20 April 2014) www.sagepub.com/upm-data/25240_01_cheminals_ch_01.pdf (29 April 2014) www.foundationyears.org.uk (1May 2014) KE312 Working together for children Activity 17.2 KE312 Working together for children Activity 17.3 Sinead Bartley (Sb35636) TMA5 Page 1
Effects of Magnetic Fields Produced from Long Wires
Effects of Magnetic Fields Produced from Long Wires Faradays Law Laboratory Exercise An investigation into the effects of magnetic fields produced from long wires and comparison of theoretical and experimental results through the use of Amperes Law and Faradays Law Contents 1. Summary 2. Introduction 2.1 Introduction to Method 2.1.1 Apparatus 2.1.2 Procedure 3. Results 3.1 Single Wire Experiment 3.2 Single wire experiment with Ferrite Core 3.3 Double Wire Experiment 4. Discussion 5. Conclusion 6. References Appendix A Raw Data Electromagnets and the magnetic fields that they produce provide the foundations for the development of various major industries in modern society, including medicine, transport and robotics. However, there can be inaccuracies with their use caused by a phenomenon known as Electromagnetic Interference (EMI). In this experiment, a search coil was placed near a fixed wire with a current flowing through it, and the induced voltage across the coil was measured and recorded as the coil was moved away from the wire to investigate the effect of distance on the magnitude of the magnetic flux while the effects of a ferrite core on the magnetic field produced were also explored. The experimental and theoretical results highlighted the same trends, confirming the expectation that an increase in distance would cause a decrease in the magnitude of magnetic flux. The differences in results can be considered due to EMI from the return connection, which can induce unwanted voltages in the circuit. A magnetic field is the region in the neighbourhood of a magnet, electric current or changing electric field in which magnetic forces are observable. (1) An electromagnetic field is the form of magnetic field generated by the flow of electric current; it is caused by the movement and acceleration of the electrons. (2) Electromagnets play an important role in the continued development of many major industries, while there are already numerous useful applications of them in modern society. The electromagnetic fields they produce are vital in: medical practises such as MRI scans where they are used to alter the alignment of hydrogen atoms in the body (3); the production of high-speed Maglev trains which eliminates friction by allowing the train to levitate (4) and the continued scientific research into superconductors and rapid acceleration which provides the basis for particle accelerators. (5) However, constantly changing electromagnetic fields, especially in electric circuits, can cause a phenomenon known as Electromagnetic Interference (EMI) which can induce unwanted voltages and affect the performance of electronic devices. The area of engineering which aims to eradicate the problems caused by these disturbances is known as Electromagnetic Compatibility (EMC). (6)(7) Two equations which form the fundamental basis for electromagnetism and its understanding are Amperes Circuital Law and Faradays Law. Amperes Law states that the magnetic field, B, caused by an electric current is proportional to the size of the electric current. (8) (equation 1) However, in this experiment, the current, I, flowing through the circuit remains constant, as does the permeability of free space, , and 2Ã â‚ ¬, and therefore the magnetic field, B, is expected to be inversely proportional to the distance from the wire. Faradays Law states that any change in the magnetic environment of a wire will cause a voltage to be induced in the wire. (9) (equation 2) If = BA and a sinusoidal variation of the magnetic field is assumed: (equation 3) where is the induced voltage, N is the turns on the coil, A is the area of the coil and is the angular frequency. As N, A and are constant, the magnetic field, B, should be directly proportional to the induced voltage, E, in this investigation. 2.1 Introduction to Method 2.1.1 Apparatus Agilent signal generator to vary the frequency of the signal provided to the circuit. Twin wire board as shown in figures 1 and 2, containing a fixed wire, an adjustable return connection wire and a 50ÃŽÂ © resistor in series with the circuit. Rectangular air cored coil of dimensions 30mm x 30mm and containing 50 turns, used to measure the changing B field from the wire. Ferrite core to alter the effects of the B field on the coil. Digital Multimeter to record the voltages across the resistor and the search coil, measuring with an uncertainty of +0.0005mV. 2.1.2 Procedure The long wire board was connected to the Agilent signal generator, ensuring that the 50ÃŽÂ © resistor was in series with the circuit. One connection was made using the fixed wire on the board; the other was made using a long connection lead kept the farthest distance away from the experiment as possible, as demonstrated in figure 1. A sign wave signal of frequency 60kHz was selected and the voltage across the resistor recorded, allowing a current to be calculated. The rectangular search coil was then placed against the fixed wire 2cm away from the centre line and the voltage across the coil measured. The coil was then moved at a right angle away from the fixed wire in increments of 1cm and the voltage across the coil measured at each of these points. The input sign wave frequency was then altered to 30kHz and the experimental procedure was repeated. The input sign wave frequency was then returned to 60Hz and a round ferrite core inserted into the search coil; the experiment was th en repeated again. The long connection lead was then changed to provide a short connection as shown in figure 2. A sign wave signal of frequency 60kHz was again selected and the current calculated. The rectangular search coil was then placed against the short connection wire 2cm away from the centre line and the voltage across the coil measured. The coil was then moved in the same manner as above and the voltages recorded. The input sign wave frequency was again altered to 30kHz and the experiment was repeated. The current through the circuit was calculated using Ohms law: where V is the measured voltage across the resistor (3.385 V) and R is the known resistor value 50ÃŽÂ ©, giving = 191mA. For the single wire and double wire at both frequencies, and the single wire at 60kHz with the ferrite core, the distance of the search coil away from the wire, d, and the RMS voltage across the search coil, E, were recorded and collected in three tables which can be found in Appendix A. The RMS voltages measured were then converted into peak-to-peak voltage values for use in equation 3. The resultant experimental B fields for the respective frequencies were then calculated using equation 3, using N = 50 and A = 9x and included in the tables. 3.1 Single Wire Experiment For the single wire experiment, theoretical values for the magnetic flux density at each distance were then calculated using equation 1. A graph of B against the distance from the wire was then plotted for both frequencies and a comparison between experimental and theoretical values made on both graphs. 3.2 Single wire experiment with Ferrite Core With the ferrite core introduced into the search coil, at a frequency of 60kHz, the voltage across the search coil was measured and a graph of the induced EMF, V, against distance plotted. The induced EMF without the ferrite core is also plotted for reference. 3.3 Double Wire Experiment For the double wire experiment, two theoretical values for the magnetic flux density were calculated; one for the magnetic flux induced by the fixed wire and one for the magnetic flux induced by the short connection wire. These were both calculated using equation 1, using a reference of +0cm for the short connection and +15cm for the fixed wire. These values were then combined using the principle of superposition and an overall theoretical value for magnetic flux density at each distance calculated. Again, a graph of B against the distance from the wire was plotted for both frequencies and a comparison between experimental and theoretical values made on both graphs. It was expected that as the distance of the search coil away from the fixed wire increased, the voltage induced across the coil would decrease and therefore the magnetic flux density, B, would also decrease. A comparison of the experimental and theoretical data points from figures 3 and 4 shows a clear correlation between the two calculations, confirming the theory discussed in section 2 of the report. The slight discrepancies between the experimental and theoretical values can be accredited to possible electromagnetic interference (EMI) from the long connection lead, inducing unwanted voltages across the coil and affecting the accuracy of the results. The scale of magnetic flux is affected by the angle at which the flux density and the surface interact such that , where ÃŽÂ ¸ is angle between the magnetic flux, B, and the normal to the surface. When the normal to the coil is parallel to the wire, ÃŽÂ ¸ = 90ÂÂ ° and therefore cos(ÃŽÂ ¸) = 0, proposing that the theoretical value of magnetic flux is 0. When the coil was placed perpendicular to the fixed wire, a voltage of 0.541mV was measured, which can be approximated to 0V. The small induced voltage can be considered due to the presence of a background magnetic field. With the ferrite introduced into the search coil, the emf induced in the coil is measured to be significantly larger than with no ferrite present, as can be seen from figure 5. Due to the high magnetic permeability of a compound such as a ferrite, the magnetic field produced by the coil is concentrated in the core material, reducing the effects of EMI and increasing the induced emf in the coil. (10) In the double wire experiment, the voltage induced in the search coil is created through a combination of the magnetic fields produced from both the fixed wire and the short wire. Because it is a series circuit, the current is flowing in opposite directions in each of the wires and consequently, from the right-hand rule, the magnetic fields from each wire are also acting in opposite directions, demonstrated in figure 8. Therefore, it would be expected that the induced voltage across the coil, and subsequently the magnetic flux, B, would be smaller than those measured in the single wire experiment and this is confirmed through the values shown in Appendix A. As the coil is moved away from the wires, the magnetic field weakens but at a decreased rate as the distance increases; therefore, we would expect a graph displaying a reciprocal nature, achieved in figures 3 and 4. To conclude, the experiment outlined in this report was successful in demonstrating the effects of magnetic fields produced by long wires and the effects of ferrite on the emf induced in a coil, successfully validating the theory from section 2 that the magnitude of the magnetic flux field, B, is proportional to the reciprocal of the distance of the coil from the wire. However, the consistently higher experimental values compared to the theoretical values clearly demonstrates the possible disturbances arising from the interaction between two different magnetic fields and highlights the need to minimise these to achieve accurate results. Through the introduction of a ferrite core, this experiment was successful in demonstrating a simple method for this. The findings from this experiment are statistically insignificant due to the nature of the apparatus used and the various possible sources of error, both systematic, because of EMI, and human, arising from the low level of accuracy when measuring distances and ensuring the coil remains parallel to the wire. However, the experiment was useful in showing the basic relationship between distance and the strength of magnetic flux, as well as highlighting the importance of finding solutions to reduce the effects of EMI on induced voltages and introducing a simple method for realizing this. [1] Encyclopaedia Britannica, Magnetic Field, Encyclopaedia Brittanica, [Online]. Available: https://www.britannica.com/science/magnetic-field. [Accessed 19 October 2016]. [2] M. Rouse, Electromagnetic Field, March 2010. [Online]. Available: http://whatis.techtarget.com/definition/electromagnetic-field. [Accessed 20 October 2016]. [3] Institute of Physics, Magnetic Resonance Imaging, 2012. [Online]. Available: www.iop.org/education/teacher/resources/teaching-medical-physics/magnetic/file_56290.pdf. [Accessed 20 October 2016]. [4] K. Bonsor, Maglev Train, 13 October 2000. [Online]. Available: http://science.howstuffworks.com/transport/engines-equipment/maglev-train.htm. [Accessed 19 October 2016]. [5] M. Williams, Use of Electromagnets, 13 January 2016. [Online]. Available: http://www.universetoday.com/39295/uses-of-electromagnets/. [Accessed 21 October 2016]. [6] Andi, What is electromagnetic interference and how does it affect us?, [Online]. Available: https://www.westfloridacomponents.com/blog/what-is-electromagnetic-interference-emi-and-how-does-it-affect-us/. [Accessed 21 October 2016]. [7] M. Soleimani, Faradays Law, University of Bath, 2016. [8] D. Wood, Amperes Law: Definiton Examples, [Online]. Available: http://study.com/academy/lesson/amperes-law-definition-examples.html. [Accessed 22 October 2016]. [9] Hyper Physics, Faradays Law, [Online]. Available: http://webcache.googleusercontent.com/search?q=cache:85jQ17DaK1wJ:hyperphysics.phy-astr.gsu.edu/hbase/electric/farlaw.html+cd=2hl=enct=clnkgl=uk. [Accessed 21 October 2016]. [10] Wikipedia, Magnetic Core, [Online]. Available: https://en.wikipedia.org/wiki/Magnetic_core. [Accessed 23 October 2016]. Single Wire Single Wire with Ferrite Core Double Wire
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