Effect of Advertisement on Sales

MKT 321 MARKETING look METHODS JAN APRIL 2013 CAT 1 Using the fellowship and skills acquired in this course ( look methods) explain how would advance the performance of your Research and Development Department in a firm (15 marks) A search and knowledge (R&D) part in a firm is responsible for innovations in design, crossroads, and style. This part is responsible for creating innovative new products to keep companies a step ahead of the competition. Many companies also rely on the R&D department to improve existing consumer products, and to explore new ways of producing them.Companies thrive and succeed by creating innovative products, as easily as by increasing attach to profit and utilizing cost-efficient methods. A enquiry and festering department is primarily responsible for ensuring that these goals are met. This is an especially important function in the fields of manufacturing and pharmaceuticals, but bum be applied to virtually any industry. Often, research and d iscipline works closely with the trade department. merchandise studies consumer trends by surveying and researching consumer demands, purchasing methods, product sales, and the existence and development of technology across the relevant grocery store.The marketing department gathers all the data, and makes this information available to the R&D department, which depart take action in response to the findings and proceed to keep the company on top of circulating(prenominal) market needs. Consumer demands often transmute very quickly, and the research and development department must be alert and adapt to these market fluctuations accordingly. I would invest a substantial amount of money to research and development so that it can continually modify and update the firms products to preserve a brands position within the market.This is because stock-still if our product would be leading in the market, however much it is a key product, usually will not remain in the number one market position forever without some type of receipts and advancement. Research and development department software The progress of innovation research and product development requires a good balance between the team and forethought involved in RD projects. dignitary Task Manager provides this balance and allows to manage RD projects and activities rough-and-readyly.The software helps to carry information on the latest developments and coordinate the resource assignment to new promising projects in efficient and timely way. high muckamuck Task Manager can be used as RD project management software for organizing the workflow of the department. The software gives the following options Quality is a major issue and RD department is deeply involved in ensuring feeling of new products and attaining the required levels of regulatory requirements. In cooperation with the shade assurance department, RD department develops a quality plan for new products.When a company sells a product on the marketplace, it should keep regulatory compliance with legal requirements. By using Centriqs, the RD managers can organize the workflow for researches and development of new products. In Centriqs, there can be used task templates for researches of typical products as well as for a new product spec development. The software allows to add new workflow with specific task statuses. By introducing Centriqs shareware into the workflow, the RD department can performanceive cooperate with QA department through sharing tasks and projects aimed to development of quality plans for new products.The RD managers can use the Files view to upload regulatory documents to the database and attach documents to required tasks shared between engineers, technicians and scientists. Research and development department goals/tasks The main goal of the RD department is to provide the geological formation with pro-active leadership in the industry and strong competitive advantages through implementation of new technologies and solutions aimed to improve genuine product range and develop new products.The RD department closely works with the quality assurance department in order to create a new solution for enhancing the sustainability and the quality of products. The tasks of RD department could be split into two main groups research and development. The groups are closely linked with each other, however they stupefy some peculiarities. The research activities allow the organization to find more effective ways to produce a product. The development activities are focused on how to implement these ways into manufacturing of the current or a new product.Research and development department in company structure Research and development are often very expensive and it takes much time to get positive results from them. However about businesses invest a lot of money in research and development and build RD departments. The organizations which have RD departments in their structure, gain big advantages, because 1. Products are commercialized faster 2. Products legislate global markets 3. Contribution to customer confidence 4. Effective exploitation of technologies 5.They gain advantages over rivalsThe research and development department will enable a more progressive and faster transfer of innovations into product development and exploitation. CAT 2 As a manager you have noted that the sales for a accredited product have dropped despite having increased the level of advertising. Explain in details how you would undertake a market research to know whether advertising falls sales (20 marks) a. Background information. The reach serves to put research objectives into linguistic context, and it will help me to understand why I will pursue the objectives of knowing why advertising affect sales.I would detail what i see as creation the main events that have caused or contributed to the advertising effect on sales. Such a background gives a framework for the detecti ve to investigate other emf events, contributory factors or causes. b. Objectives. The first part of this section would detail which marketing decisions are to be end once the research has been undertaken. This requires decision-makers to explain what they see as the focus of the decision they plan to make. They then go on to explain what gaps(s) they see in their knowledge. Those gaps create the focus to planned esearch activities and set the research objectives. The reflexion of the marketing objectives can encompass two areas organizational objectives and personal objectives of the decision-maker. For the investigator this may not be explicit or obvious to discern. It may take time working with a decision-maker or a particular organization to see the potential conflicts in organizational and personal objectives. This first-step brief offers the opportunity for the researcher to draw out and develop a much clearer vision of marketing and research objectives.Drawing out and d evelopment decisionmakers perspective of objectives, helps the process of developing a common understanding of what the decision-maker is trying to achieve. c. Target to research. Any market research project will measure, understand or observe a target group of individuals. These may be distinct groups of consumers, channel members such as retailers or competitors, or company employees. In this section, details of the characteristics of the target group(s) can help in much research design decisions.These cover areas of identification, gaining access to deal research, understanding which techniques are appropriate to measure or understand these individuals, and the best environment or context in which to conduct the research. d. Who is to use the findings? This section would outline brief details of the decision-maker who will use the research findings. For example, certain decision makers may be entrepreneurial and introspective, looking for short-term tactical advantages. Managers with a background and training in statistics may expect results to be analyzed and presented in a particular direction to have any credibility.Other managers may not have such training or may even be distrustful of statistical analysis and seek a more qualitative interpretation. These 19 issues have an impact upon the nature and extent of analysis conducted upon the data collected and the style and format in which research findings will be presented. e. Constraints. The main limitation to marketing researchers carrying out what they may perceive as being the correct way to research a problem is the time and money that the marketer can afford. With knowledge of time and cost constraints, the researcher can develop a research design to suit these eeds. The researcher may also demonstrate other courses of action that could demand greater amount of money or time, but could have clear benefits that the marketer may be unaware of. Other constraints, such as those imposed by the client f irms personnel, organizational structure and culture, or decision devising styles, should be identified to determine the scope of the research project. Yet constraints should not be allowed to diminish the assess of the research to the decision-maker or to compromise the integrity of the research process.In instances where the resources are too limited to allow a project of sufficient quality, the firm should be advised not to undertake formal marketing research. f. administrative considerations. These would lay out the administrative details in completing the research project. Examples could be the expected deliverance of interim reports, contacts in the organization that may be able to help supply further information, or reference to sources of materials and individuals that are needed to complete the research successfully.