Case study Essay Example | Topics and Well Written Essays - 500 words - 48

Case study - Essay Example The fans who purchase the premium and the non-premium seats fail in reselling these tickets in the secondary market. Furthermore, the high pricing of the seats has led to the stadium experiencing their lowest attendance to date. The empty seats in the stadium are noticeable especially with the matches being televised. The seats closer to the pitch have a lower number of fans compared to other seats in the stadium (Mowen et al 554). The Yankee management fails to acknowledge the economic situation of a majority of their fans as they continue to enforce this pricing plan. Various factors influence the pricing of Yankee tickets. First, the post-season games such as the play-offs determine the pricing of the tickets. The presence of stars such as Derek Deter and others dictate the value of tickets in the stadium. When Derek Jeter announced he would retire from the sport, all the tickets to his last matches were sold out and ridiculous prices. The level of competition dictates the pricing of the tickets in the stadium, the tickets for the finals usually cost more than those of normal league games (Mowen et al 554). The failure to sell out all the seats in the Yankee stadium reduces the reputation of the Yankees. The reduced reputation results in low performance by the Yankee players which consequently means that the baseball enterprise will incur losses. Reduced income in contrast to the investment into the billion dollar stadium represents losses to the grand enterprise. Furthermore, the stadium requires maintenance throughout the whole baseball season and the income from the sale of seats will not cover this expense (Mowen et al 556). The financial impact of the unsold seats is great due to the stature of the world richest team. The revenue from the seats is used in the aforementioned activities and in financing other activities.